QNAP Systems, Inc. ("QNAP") is pleased to introduce its Minimum Advertised Price ("MAP") Policy. The MAP Policy applies to certain products ("Map Products," defined below) for purchase by authorized resellers ("Resellers," defined below) for resale.
QNAP is a leader in the design and manufacturer of Network-Attached Storage and Network Video Recorders products. To promote the most effective advertising possible for QNAP's products, QNAP's MAP Policy is designed to ensure that all advertising of MAP Products is accurate and non-deceptive and will appropriately highlight the products' features, benefits, quality and value. QNAP's MAP Policy is also designed to encourage Resellers to promote and invest in MAP Products. QNAP products are precise and complex technologies, with many attributes that require knowledgeable sales persons to allow consumers to fully understand their unique features and benefits. Therefore, QNAP, through this MAP Policy, seeks to encourage Resellers to undertake advertising and promotional activities designed to enhance the presentation and market awareness for its products.
QNAP has unilaterally adopted the QNAP Minimum Advertised Price (MAP) Policy. QNAP does not ask for, nor will it accept, any assurance of compliance or agreement from its Resellers relating to any aspect of the MAP Policy. Nothing in the MAP Policy is intended to be, or shall be construed as, an agreement as to the minimum prices at which a Reseller will advertise or sell MAP Products. Resellers must determine, using their sole discretion, the price at which they will sell QNAP products. The MAP Policy applies only to advertised prices as specified in this and related documents.
All questions, comments, or other communications regarding this MAP Policy must be sent to firstname.lastname@example.org.
Please understand that no other QNAP representatives or agents are authorized to discuss the MAP Policy. We look forward to your continued support and promotional efforts on behalf of QNAP products.
Effective 08/01/2011, QNAP is instituting its MAP Policy on MAP Products. This MAP Policy applies to all Resellers.
I, as an authorized representative of __________________, a company with address at _____________________________________________________ hereby acknowledge that I have read the QNAP MAP Policy. It will be my responsibility to disclose and share the details of the QNAP MAP Policy with everyone at my company as to avoid violating the policies stated.
Q1: Why has QNAP adopted a MAP Policy?
AQNAP, through the MAP Policy, seeks to encourage Resellers to undertake advertising and promotional activities designed to enhance the presentation and market awareness for its products. Customers rely on advertising materials to determine the value of a product. The MAP Policy is designed to ensure that the advertisement and introduction of QNAP's MAP Products will highlight their features, benefits, quality and value. Such advertising is necessary to establish the appropriate perceived value of the products in the minds of consumers.
Q2: What does unilateral mean and why is it important?
AUnilateral means one-sided, independent or alone. The point is that there is no agreement or joint decision between a Reseller and QNAP to resell or advertise at any price. Each Reseller must independently and unilaterally set its own pricing. To avoid any implication that QNAP is agreeing with a Reseller on pricing, for the protection of QNAP and Resellers, there should be no discussion or negotiation between QNAP and a Reseller regarding pricing or compliance with the MAP Policy. All questions, comments, or other communications regarding the MAP Policy must be sent to QNAP.
Q3: When does this MAP Policy go into effect?
AQNAP's MAP Policy will go into effect on May 16th, 2011 and will remain in effect as outlined until such time as you receive written notice from QNAP that it has been terminated or modified.
Q4: Which QNAP products does the MAP Policy cover?
AA complete listing of the MAP Products covered by the QNAP MAP Policy can be found on the current MAP Policy Pricing List.
Q5: Does the QNAP MAP Policy place any Reseller restrictions on the actual selling price of Map Products?
ANo. Resellers are free to sell all products distributed by QNAP for whatever price they choose.
Q6: Does this MAP Policy apply to sale prices displayed on merchandise in my physical, bricks-and-mortar store?
ANo. The MAP Policy does not apply to physical in-store displays, in-store advertising or sale prices posted in your physical, bricks-and-mortar store (unless said prices are visible from outside your store in which case it is defined as an Advertisement). The MAP Policy also does not cover physical in-store conversations between you and your customers or one-on-one non-automated telephonic communication initiated by a customer or individualized, or non-automated e-mails between customers and Resellers initiated by a customer.
Q7: Does this MAP Policy apply to sale prices displayed on my website?
AYes. All web-based posted prices (including “shopping cart” prices that are displayed when a customer clicks “add to cart”) are within the scope of the MAP Policy. A Reseller may display prices on its website (including the display of prices in an “add to cart” feature), but these prices must comply with MAP. A Reseller may use the “Call for Price” feature described below in connection with internet sales.
Q8: Can I use a “Call for Price” feature on my website?
A Yes. A price quoted in a live, one-on-one telephonic communication (i.e., not automated) initiated by a customer is not considered an “Advertisement” under the MAP Policy. In this situation, as with Resellers speaking directly to customers in face-to-face communications, a Reseller can quote prices below MAP without violating the Policy.
Q9: Can I sell MAP Products at any price I choose on my website?
AYes, subject to certain procedures. In order to allow the customer to purchase the MAP Product at a discount from the MAP, a Reseller may, during a live, one-on-one telephonic communication initiated by the customer, verbally provide the customer with a unique, single-use promotional code for use at the website checkout screen. Resellers may not advertise the fact that a customer may call to receive a promotional code except at the checkout screen. The promotional code itself may not be advertised in any Advertisement, as defined in Paragraph 2 of the Definitions above.
Q10: What about an “Email for Price” feature?
AMany websites include “Email for Price” features, whereby the customer is permitted to click on an “Email for Price” icon and an email containing a price is automatically generated in response. Any automatically-generated email reply containing a price below MAP is subject to and prohibited by the MAP Policy. However, a Reseller may use an automatically-generated email reply to inform the customer that he or she may “Call for Price” and may provide a telephone number through which the customer may initiate a live, one-on-one telephonic communication, consistent with the exceptions to Advertisements as defined in Paragraph 2 of the Definitions above. A Reseller may also respond with an individual, non-automated email response which is not an “Advertisement,” consistent with the Paragraph 2 of the Definitions above, which email response may contain the unique, single-use promotional code referenced in Paragraph 5 of the MAP Policy above.
Q11: What about customer-initiated emails to a Reseller?
AWhen a customer emails a Reseller for pricing or discounting information, a Reseller may respond with an individual, non-automated email response, which email response may containthe unique, single-use promotional code referenced in Paragraph 5 of the MAP Policy above, or a Reseller may send a reply email informing the customer that he or she may “Call for Price,” and may provide a telephone number through which the customer may initiate a live, one-on-one telephonic communication, both consistent with the exceptions to Advertisements as defined in Paragraph 2 of the Definitions above.
Q12: Does an Advertisement that offers a percentage or dollar discount off all items available from the Reseller (for example, all items in the Reseller's physical bricks-and-mortar store) violate the QNAP MAP Policy?
AYes. Any advertising that leads to a price below MAP is considered a violation of the MAP Policy whether or not the advertisement mentions any specific MAP Products. Resellers should use wording in the advertisement that specifically excludes MAP Products from the promotional discount (i.e., discount does not apply to QNAP products).
Q13: What happens if an advertisement does not meet the terms of the MAP Policy?
AResellers who violate this MAP Policy will be subject to loss of their eligibility to purchase MAP Products for an unspecified period or termination, as determined by and at the sole discretion of QNAP.
Q14: Will QNAP ever changes the MAP products or the minimum advertised prices for those products?
AQNAP reserves the right to change its MAP list and/or add or remove products. Written notice of any change will be provided.
Q15: Would advertising without any reference to price violate the MAP Policy?
ANo. It would not violate the MAP Policy to advertise in any media without a price.
Q16: Are there any exceptions to the MAP Policy?
Q17: How will QNAP know if a Reseller advertisement violates the MAP Policy?
AQNAP reviews advertising by Resellers on an ongoing basis.
Q18: What happens if only one location of a chain Reseller violates the MAP Policy?
AIt is QNAP's determination that an advertisement placed by one retail location or outlet violates the MAP Policy and consequences will be applied to the entire chain.
Q19: What if one outlet of a multi-store account violates the MAP Policy?
AThe entire account will be subject to any remedial action taken by QNAP.
Q20: May the Reseller appeal QNAP's decision regarding a violation?
ANo. QNAP's decisions cannot be appealed or negotiated. QNAP must maintain a unilateral policy and therefore cannot entertain appeals or discussions. For this reason, no employee of QNAP is authorized to discuss such matters with Resellers.
Q21: What if a Reseller has documented evidence of a violation by another Reseller?
AQNAP assumes sole responsibility for enforcing the MAP Policy and does not solicit or seek from other Resellers any information about a Reseller's compliance or non-compliance. QNAP's sales representatives are not authorized to accept information from one Reseller relating to an alleged violation by any other Reseller. In the event a Reseller submits such information in writing to QNAP, QNAP will not discuss the alleged violation with that Reseller, or otherwise report to that Reseller any action taken as a result of its report.
Q22: What roles will QNAP sales representatives play in administering the MAP Policy?
ANone. No QNAP representative or agent is authorized to confirm compliance with the MAP Policy. The Reseller is solely responsible for its compliance with the MAP Policy. Any statements to the contrary by any QNAP sales representative or agent are expressly unauthorized and disclaimed by QNAP.
Q23: What happens if the Reseller insists on discussing or negotiating some aspect of the MAP Policy despite the restrictions?
AQNAP may view such activities as a violation of the MAP Policy and may withdraw authorization for the Reseller to purchase MAP Products.
Q24: How will I be informed of MAP violations?
AYou will receive written or oral notification of any violation of the MAP Policy and any enforcement action, including termination, taken by QNAP in response to such violation.
Q25: What if I, or one of my employees, inadvertently advertises using an outdated MAP price?
AIt is the Reseller's responsibility to advertise according to the current MAP prices listed in the current MAP Policy Pricing List.
Q26: What if the failure to comply with the MAP Policy is a result of a media supplier's mistake?
AIt is the Reseller's responsibility to ensure the correctness of its advertising at current MAP prices as listed in the current MAP Policy Pricing List.
Q27: What if I have questions about the MAP Policy that are not covered in this document?
AAll Reseller questions regarding QNAP's MAP Policy should be directed in writing to QNAP.